Mercedes-AMG, the high-performance supercars division of Mercedes-Benz, and MV Agusta, manufacturer of the most premium, high-end superbikes in the world, are two of the most respected names in the world of supercars and superbikes respectively. In October 2014, the two companies announced that they would be joining hands, whereby Mercedes-AMG GmbH picked up a 25% stake in MV Agusta Motor S.p.A., and the two companies started working in close cooperation in the areas of product development, branding, marketing and sales.
Tobias Moers, Chief Executive of Mercedes-AMG GmbH said, ‘In MV Agusta, we have found the perfect two-wheel partner for Mercedes-AMG. The two companies are connected not only by a long and successful racing history, but also by shared values and goals for the future, allowing the experience of utmost perfection, optimal performance and motorsport technology for the road. The partnership with MV Agusta also provides us with an entry into a world of additional high-performance enthusiasts.’
Giovanni Castiglioni, President and CEO of MV Agusta Motor S.p.A. said, ‘MV Agusta and Mercedes-AMG are a perfect brand, two complementary companies that stand for design, high performance and excellence. Mercedes-AMG will help MV Agusta to further expand globally and to accelerate our growth. The uniqueness of MV Agusta will further enhance Mercedes-AMG’s leadership in the high-performance segment.’
Taking things forward, the two companies have already unveiled two co-branded bikes, the MV Agusta F4 RC (currently the fastest, most powerful production superbike in the world) and its smaller sibling, the F3 800 RC, the class-leading supersports machine that can even take on many litre-class superbikes in terms of outright performance and handling.
Stay tuned for more news and Mercedes-AMG and MV Agusta take their partnership to new heights, and explore further synergies in new product development!
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